Subway Restaurant Opens on Tribal Land

The First Fresh Forward Subway® in Northern Nevada is open.

The new restaurant is located at 420 Old Highway 40W, near the Reno-Sparks Indian Colony’s  Smoke Shop IV in Verdi, Nev.

On Oct. 1, the eatery unveiled its new Subway® Fresh Forward design, including features such as self-ordering kiosks for quick order and accessibility, Wi-Fi, curated music, a Free Style machine with 100 flavors, and a designated area for easy mobile order pickups.

The Subway® Fresh Forward design has improved each aspect of the customer experience –from how the food is displayed, ordered, served or picked-up. The redesigned
location reflects today’s modern food culture – complete with curated music and lighting,
contemporary work spaces that allow Sandwich Artists™ to be more efficient, and open vegetable displays that showcase the brand’s commitment to serving fresh produce.

“It only made sense for the in-shop atmosphere to match the freshness of our food. As we continue to focus on providing flavorful and new products, we want our guests to not only taste our menu, but have a total sensational experience,” said Shawn Hazeghazam, Franchisee for Subway® . “This particular location will also offer one of the first 3rd-generation kiosk drive-thrus in the region, which allows customers who are deaf and hard of hearing to place, pay for, and receive their orders in a fast, efficient, hassle-free way.”

The 3rd-generation kiosk drive thru is touchscreen and requires zero interaction with an intercom, creating an easy and frictionless experience for customers. The drive-thru kiosk will be available for use 24 hours a day, Monday through Sunday.

The Subway® restaurant location owner, Hazeghazam, has a  history with the brand which dates back to his high school years where he learned the ropes by working at a nearby Subway®.

He officially became a franchisee in 2004 and currently owns 13 Subway® restaurants, in addition to serving as the board chair in the Reno market and a board member in the Sacramento, Calif., market.